Love doing your own funky makeup at home and want to make a career out of it? Well it seems that nowadays you can with sensations like Michelle Phan. The 22-year-old student began creating YouTube videos and has become a phenomenon. So French beauty brand Lancôme, decided to make her their official video makeup artist. Not a bad gig if I do say so myself!
Her videos have been watched 117 million times and her YouTube channel has 500,000 subscribers. Her videos are unique because she shows you how to get all different kinds of looks. I watched the one called Clubbing Makeup last night and though I’ve attended hundreds of beauty events, seeing makeup application broken down so simply was eye opening. I learned a lot and that’s saying something! I will definitely be watching more for inspiration.
“Michelle is a true makeup prodigy,” says Serge Jureidini, President of Lancôme USA. “She represents the next generation of both makeup users and makeup artists.”
Lancôme is one of the first luxe beauty companies to add a social media star to its brand. Their other leading ladies include Anne Hathaway, Julia Roberts, and Kate Winslet.
Find her videos online.
– Kate Daley
Oct
20
In the middle of production for our Holiday issue, I stumbled across 5min.com — like YouTube but for instructional videos — and they have a WHOLE CRAFT SECTION. I can’t promise that the quality is always top-notch on the instruction and filming, but I’ve seen a couple of good videos so far. I taught myself how to knit on a round needle last winter, to make a cloche hat, by watching a YouTube video so I’m following up with this one, on the purl stitch.
Check it out! And if you’re an crafty Coppola (okay, so maybe Francis Ford and Sofia aren’t make craft videos), add your own instructional clips! And make sure you let me know so I can link to you on 5min.com!
