Launching mid-July Benefit has created two new collections based on their makeup trend artists Maggie and Annie – and they also happen to be the daughters of co-founder Jean Ford. Each created their own look – aren’t they pretty much some of the luckiest gals ever? Imagine creating Benefit makeup as a job? Amazing!
One palette is made for your night on the town and one is made for the relaxed look of Sunday brunch. But do what you will with them – there are great shades for every skin type.

The Annie Collection above – called SCENE QUEEN – includes a coral pink cheek powder, high beam, a new coral lip gloss, 4 new velvet eyeshadows, an eyeliner, a brush and of course a step by step lesson guide.

The Maggie Collection above– called SUNDAY FUNDAY – includes a bronzing powder, benetint lip and cheek stain, new rose lip gloss, 4 velvet shadows, a new toasty eyeliner, a brush and its own step by step lesson.
Find them exclusively at Sephora July 15. And I’m sure they’ll go fast. These little kits are all you’ll need for some on-the-go summer fun.
Buy them for $44 each.
– Kate Daley
Love doing your own funky makeup at home and want to make a career out of it? Well it seems that nowadays you can with sensations like Michelle Phan. The 22-year-old student began creating YouTube videos and has become a phenomenon. So French beauty brand Lancôme, decided to make her their official video makeup artist. Not a bad gig if I do say so myself!

Her videos have been watched 117 million times and her YouTube channel has 500,000 subscribers. Her videos are unique because she shows you how to get all different kinds of looks. I watched the one called Clubbing Makeup last night and though I’ve attended hundreds of beauty events, seeing makeup application broken down so simply was eye opening. I learned a lot and that’s saying something! I will definitely be watching more for inspiration.
“Michelle is a true makeup prodigy,” says Serge Jureidini, President of Lancôme USA. “She represents the next generation of both makeup users and makeup artists.”
Lancôme is one of the first luxe beauty companies to add a social media star to its brand. Their other leading ladies include Anne Hathaway, Julia Roberts, and Kate Winslet.
Find her videos online.
– Kate Daley
Mar
08
There are definitely worth things to be addicted to than concealer but for those who are take a gander at Benefit’s newest concoction, Confessions of a Concealaholic.

How do you know you’re an addict? The booklet inside will tell you.
Do you own more than three concealers? Do I! Who had teenage acne that doesn’t?
Do you refuse to leave the house without concealing? Obviously, otherwise if you let others see all your imperfections the gig would be up!
These are just some of the questions that if you can answer yes to, then you should invest in this blockbuster face palette. You’ll be shimmery in all the right places and matte and clear in the areas you really aren’t. It’s all about illusions people.
With their cult classic erase paste, brightening face primer, eye bright, lemon aid, two boi-ing shades and brushes to apply them all, you really can’t go wrong with all of these shades. It comes with a little notebook so you will know where to apply what.
Buy it now for $44.
– Kate Daley
We need your help.
Do you have a favourite face cream that you just can’t live without? A mascara that makes you feel put together? A lipstick you tote everywhere?
We want to hear about them all. From hair to skin to nails.
We’re gearing up for our big Beauty 100 here at the Chatelaine offices. Featured in our September issue, we’ll be sifting through thousands (I kid you not) of beauty products searching for the best finds in each category.
One of our lovely product bins.
And we want to hear from you – our faithful readers.
Send me an email with your all-time favourite picks to kate.daley@chatelaine.rogers.com.
What you need to do:
- put BEAUTY 100 in the subject line of your email so I don’t miss it!
- include the name of your beloved product
- a quote on why you like it
- your full name
- age
- place of residence
- a home number so we can verify your information
And if you’re lucky and we pick your best buy and quote we just might include your name, info, and picture on one of our pages.
So ransack your makeup case, shower or even the bottom of your purse and let us know what you love the best.
–Kate Daley
Mar
26
I think it’s pretty clear that I like sugar and confectionary-inspired treats. So does Deb. Hell, I think it’s ingrained in the female DNA.
And now M.A.C Cosmetics, a staple in every makeup artist’s kit, has come out with a Sugarsweet line of products in stores now. I’m such a sucker for cute packaging but these products are also great for spring. They are perfectly in sync with makeup trends for the season and we like them for a good old-fashioned Easter brunch.
Shadestick in lemon chiffon, $20.
Some of the top trends on the European runways for spring include sorbet colours such as violet, lilac, peach, and pistachio. Picture an ice cream parlour colliding with a cupcake shop and there you have it. But while I love a tasteful hint of pastel, don’t go overboard with frosty products as they can age you or make you look like you’re channeling Hannah Montana (in a bad way).
Stick with one pastel per day: Try a coral lip, a lilac-lined eye, or even a touch of pink on both the eyes and cheeks as long as you’re careful not to overdo it. Keep everything light, angelic and romantic to avoid overload.
I really like beachy turquoise tones on the eyes for nighttime – try the M.A.C Aquavert Eye Shadow ($17) smudged with an eyeliner brush a bit above or below the eyes and watch your eyes pop, no matter what their colour. Or if you’re really going wild (and not to a conservative dinner, eek) then try layering different shades of blue for an 80s style kick.
The tri-coloured lipglass above in Simply Delicious ($21) really caught my eye because of its triple tones. It lets the colours meld together on your lips so you get a hint of all three and the different pearl combinations add great texture to the product. Plus, it just looks cool.
And of course, don’t forget a lovely peach nail polish to look prim and proper while donning your Easter bonnet.
The M.A.C Sugarsweet collection is in stores now and ranges from $13–$30.
–Kate Daley



