Oct
27
In my humble opinion this is an ad for people whose lives have been hit with the cancer stick. I like the personification of cancer in this ad because the experience of cancer can indeed feel like living under violent dictatorship, or being stalked by a serial killer. The anger and hatred expressed towards cancer in this ad is palpable – and a refreshing change from the heart-wrenching, super-depressing imagery of helplessness and victimhood that you so often see in materials related to cancer. Not that it won’t make you cry like a schoolgirl; just makes you do so with clenched fists.
And then – waaaayyyy on the other end of the spectrum – there’s this PSA, which, if I may say, is an ad for people who have no frikking idea. Like seriously, not even the faint and fluttering beginnings of a clue. The target viewer for this one seems to be a Maxim-magazine reader with no breast cancer risk factors and a permanent woody. Who doesn’t do his own laundry. Might still live with his parents. But, I guess if he’s into supporting breast cancer, he’s ok by me.
And one more – just in case you are under the mistaken impression that I’ve got something against things that are immature, kind of gross and involve bikini-clad models – check out this effective messaging about skin cancer.
Takes all kinds to beat cancer.
Kasian Architecture Ontario Incorporated's Tim Au-Yeung
Tomorrow night in Toronto a few Interior Designers and industry professionals will be going bald, or at least braving the cold with a significantly shorter ‘do, all to raise funds for the Canadian Cancer Society. The event was spearheaded by designer Tim Au-Yeung with a trademark head of long locks, will be cutting off at least 10″ and donating the material to an organization which makes wigs for children with diseases leading to hair loss. In support of his efforts, the local design industry has gathered around to make a night of it and some have even joined in the chopping…..my boyfriend included. Chris will be going completely bald. Although his hair is not long enough to donate, he hopes the shock factor will generate substantial donations.
A furniture company is hosting the event and live and silent auctions will complement donations for the cutting and shaving. For more information on how to get involved with personal charity events for the Canadian Cancer Society and Tim’s fundraising goals check out his event page.
In the spirit of giving back, Chatelaine launched our Make a Change project a few months back and we have all been looking for ways to touch the world in our own way, and these designers will be doing just that. Check out the Chatelaine Make a Change website for ways you can give back, and inspire others as well to keep the cycling going!
I’ll be sure to post some after shots later this week!
